Company Performance Metrics
- Joaquín Mut: CFO
- Beatriz Martinez: Responsible for Marketing & Customer Development company strategy & deployment
GU Trade helps to maximize the team on the ground effectiveness providing key information for the decision making process. Leveraging on breakthrough technology, GU Trade web and mobile solution, provides accurate and online Point of Sales (POS) key indicators for monitoring and optimizing in-store execution guidelines. Currently includes customers
all across Latam and is looking for funds to expand our presence in the North American market.
GU Trade enables and facilitates having the necessary visibility of each POS execution, it incorporates retail knowledge and expertise to easily gather the necessary data for managing key business variables and be prepared to capitalize on new business opportunities. Our tool is permanently updated through continuous improvement processes that include new technologies and customer feedback.
Some of our main attributes are: Providing granular, actionable and online POS execution KPIs to capitalize on each business opportunity. Constant flow of innovation, 100% retail-oriented Image Recognition / Big Data. Intuitive and versatile product.
Key Performance Indicators offered by GU Trade: Facing and SOS . Out of stock . Price s. Promo executions. POP Material implementation. Products expiring date. Returns . Assortment by RE and cluster . Planogram compliance . Competitive activity.
