Company Performance Metrics
Manoj Urlam: Founder
We find it somewhat surprising that print media, Internet search engines and telephone book yellow pages offer no individual exclusivity in advertising.
What we mean is, competitors’ ads and contact information are placed side by side with yours.
The existing print media does not offer reasonably priced standalone ads because they can't.
Other media such as radio, TV (excluding the real estate channel,) bus and bench billboards etc. do offer exclusivity...but they're extremely expensive. Here's where CUP ADVERTS enters the picture.
We make classy, high quality ads on tea/coffee cups served in the passenger trains of Indian Railway. Your message is seen hundreds to thousands of times every day in passenger trains. Our cups send clients directly to you because they promote only you.
CUP ADVERTS mainly focuses to capture the consumer’s attention by way of privileged source of advertising on tea/coffee cups and thereby turning it into a marketing tool in the hands of the advertisers.
While we service brands, our emphasis lies on high standard advertisements and impeccable quality assurance. In addition to this, we ensure a spirit of social responsibility by displaying social messages on all the cups served in the trains.
Our strategy lies in service differentiation wherein we exclusively promote single brand in the entire passenger train(s) making a unique proposition to the customers that can convince them to switch brands.
CUP ADVERTS, a B2G/B2B company, is the first company to have a contractual relationship with Indian Railway in terms of promoting brands on tea/coffee cups served in the passenger trains of Indian Railway. We aim to develop a unique form of advertising medium through an exclusive way of visualizing various brands on tea/coffee cups.
