Company Performance Metrics
- Devleena Neogi: Co-Founder & COO
- Deepak Bansal: Co-Founder & CEO
We all know advertising is essential for any business. There are many ways for brands to put their business out there. However, every conventional channel – print ads, television spots, online ads, cinema ads etc. come with their own pros and cons. Breaking through the clutter is GingerCup – an offline marketing agency offering unique, engaging
and innovative, paper cup advertising. As the name suggests, we take advertising insides colleges and corporates by branding on paper cups. As India is a tea-drinking nation, the ability to grab the attention of potential customers during tea breaks at offices, colleges, IT parks, tea stalls, railways, airports etc. is pretty high. This is the time when a person is the most alert and is likely to take a ‘call to action’. From tier I to tier III cities, paper cups can engage with customers effectively. While the cost incurred on such a medium is low, the reach is high. GingerCup aims at stimulating discussions around the brand being advertised in such a way that no other media can offer. The exposure time with such a medium is 5-7 minutes unlike radio or television which is 15-45 seconds. From advertising a mass brand to a class brand, paper cup advertising works effectively in grabbing the attention of 16 year olds to 60 year olds.
