Company Performance Metrics
- Larry Caretsky: CEO
Becoming a leading provider of CRM solutions to small and mid-size businesses didn’t happen overnight. Two decades ago the founders of Commence Corporation had a vision where businesses could improve the efficiency of their operations by capturing, tracking and sharing vital customer information throughout their organization. This vision led to the
development of Commence RM, a desktop software solution for managing accounts and contacts, sales, marketing and customer service.
Commence’s popularity was driven by the products’ robust functionality, its ability to be used in a disconnected mode while away from the home office and the ability to be customized without programmer intervention. This uniqueness caught the attention of industry giants IBM, Compaq Computer and AT&T all of whom sold the Commence product under a private label agreement. This led to substantial growth and utilization in more than 35 industries in 22 countries around the world.
