Company Performance Metrics
Coen Bester: Founder
BrainWorks purpose is to support their clients in achieving their strategic objectives by ensuring alignment between their goals, values and ensuing activities. This can only be achieved by engaging its employees – getting them to “bring their brains to work.”
Their methodology is centered on the core principle that balance and harmony should
exits between three core variables, namely Purpose, Values and Behavior. They believe that this principle holds true for individuals as well as companies, and that alignment along these elements should exits across the organization and all its stakeholders.
Purpose relates to the strategic positioning of the organization. Here they assist organizations in developing, refining and executing strategy.
Values support and enhance the purpose and business model of the organization. Values also form the basic driver behind behavior, activities and actions. They help their clients to identify and articulate those specific values that support their value proposition and support them in embedding this in a winning culture.
The achievement of strategic goals require Disciplined Behavior by talented employees, playing to their Strengths. Identifying the business model that supports the organization’s value proposition is key here. The identification, development and retention of star performers are of paramount importance.
