Overview

Update
Total Equity Funding
$7.55M in 3 Rounds from 3 Investors
Most Recent Funding
$2M Venture on October 3, 2012
Headquarters:
New York, NY
Description:
Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant mobile advertising.
Founders:
, , ,
Categories:
Mobile Advertising, Data Integration, Advertising, Apps, Software, Mobile
Website:
http://www.beintoo.com
Social:

Company Details

Update

Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant mobile advertising. Our first-to-market technology enables marketers to understand users based on actual geo-behavior.

Mobile advertising has a problem. Current-state location data collection methodologies do not capture a mobile users’ actual consumer behavior. App publishers and advertisers have not had the means to personalize the mobile experience based on offline user behavior…until now.

Through machine learning BeAudience processes user dwell-time data within beacon, Wi-Fi and GPS signals to segment highly targetable audiences for mobile marketing. We provide this valuable, actionable geo-behavioral data for advertisers and app publishers through our automated platform.

Funding Rounds (3) - $7.55M

Update
DateAmount / RoundValuationLead InvestorInvestors
Oct, 2012$2M / Venture1
Jun, 2012$5M / Series A1
Dec, 2011$550k / Angel1

Investors (3)

Current Team (7)

Update

Board Members and Advisors (1)

Update

Products (2)

Update
  • BeAudience applies machine learning to process user dwell-time data at points of interest to create audiences for cross-channel targeting.
  • BeClub was launched in 2013

Competitors (7)

Update
  • Factual is a location platform that enables personalized and contextually relevant mobile experiences by enriching mobile location signals.
  • Gravy is a location-based consumer intelligence platform identifying interests & affinities.
  • NinthDecimal operates a mobile audience intelligence platform for marketers.
  • Placed is a location-driven insights and mobile ad intelligence platform providing reports on consumers’ offline behaviors.
  • PlaceIQ provides location intelligence services that enable advertisers to reach mobile brand audiences for marketing activities.
  • Thinknear is a location technology company and full-service mobile advertising platform focused on delivering amazing advertising campaigns.
  • Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes.

Offices/Locations (3)

Update
  • Headquarters APAC

    15/F, Tower2, Plaza 66,

    No.1266 west Nanjing Road, Jing'an District

    Shanghai,

    CHN

  • Headquarters EMEA

    Corso di Porta Romana 68

    Milan, 20122

    ITA

  • Headquarters

    79 Madison Ave.

    Suite 408

    New York, NY 10016

    USA

Past Event Appearances (2)

Add Acquisitions

Add Sub Organizations

Add Memberships

Add Customers

Add Partners

Add Images

Add Videos