sales process design, operational workflows, automation, reporting and customer retention. Its approach is to assess these areas as one connected commercial system rather than as separate technology or departmental projects. Within this model, b10 delivers targeted work across revenue transformation, sales transformation, GTM transformation and commercially focused digital transformation.

The firm has developed the Commercial Transformation Index (CTI), a commercial maturity diagnostic structured across 10 domains, 50 criteria and a 250-point scoring model. CTI is designed to identify commercial constraints, measure maturity and prioritise improvement across the revenue journey. b10 is also establishing a partner delivery model through which selected consultancies can deliver CTI assessments for their own clients.

Following diagnosis, b10 uses its Autonomous Commercial Engine (ACE) framework to structure implementation and ongoing improvement across content, CRM, process, automation, operations and reporting. ACE is designed to reduce commercial friction, improve visibility and reduce avoidable manual dependency while retaining human ownership of key business decisions.

b10 works with startups, SMEs and established organisations seeking to improve how their commercial infrastructure performs and scales. The firm is also positioned to support public-sector buyers through procurement routes. The company was founded by Aiden Boyd, whose experience includes commercial scaling initiatives across financial services, technology, education, consulting engineering and professional services.

Operating from Belfast, Northern Ireland, b10 focuses on advancing Commercial Transformation as a structured discipline: connecting strategy, systems, operations and execution from first digital interaction to recurring customer revenue.