consumer electronics manufacturers of HDTV worldwide. The IVN platform includes embedded software inside the HDTV, a full-spectrum of both branded and user-generated video content delivered over a direct Internet connection, as well as a targeted advertising and user management system managed at the IVN data center. Similar to a video RSS reader for television, the IVN data center communicates with a wide-range of content providers to collect the information necessary to populate the friendly IVN user interface on the HDTV screen. The content description data is enhanced and normalized so the navigation experience is simple and consistent. The navigation data is then delivered to the TV along with advertising, preferences and other transaction information.