Total Equity Funding
$11M in 2 Rounds from 4 Investors
Most Recent Funding
$10M Venture on June 9, 2011
Moscow, Moscow City
AlterGeo, formerly named Wi2Geo, develops the global hybrid system of positioning by WiFi, WiMAX, GSM, LTE, IP and network environment
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Search Engine, Advertising, Wireless, Private Social Networking, Local Advertising, Apps, Location Based Services, Navigation

Company Details


Founded in 2008, AlterGeo (formerly known as Wi2Geo) develops a hybrid positioning system which combines the advantages of navigation based on WiFi, WiMAX, GSM, GPS, CDMA, IP and several other methods, and is an author of Russia's leading cross-platform location-based social networking service AlterGeo.

In November 2012, the company released in Russia an intelligent restaurant recommendation guide, Gvidi launched in the US in July 2013.

AlterGeo has already been recognized internationally. In January 2013, the company won The Europas as the Best Russian Startup and was shortlisted for the Best Transport, Travel or Environmental Startup there. In 2012, AlterGeo was given the Bully Award, named finalist of Red Herring Top 100 Global and Europe, and included in Informilo's list of Russia's Top 25 Hottest Tech Companies.


  • The company's technological platform positions 30M+ devices and serves 170M+ locations on a daily basis. It includes back-end positioning algorithms, data of 110M+ unique WiFi and other radio signals spots and stations across the world, API for partners, and SDK's for all major mobile platforms, including iOS, Android, Symbian, Windows Phone 7, and Mac OS.

  • The social network, AlterGeo (http://altergeo.ru), helps navigate in and around cities. It provides an easy way to find new interesting places around, share current location with friends, give and receive useful recommendations, and get discounts and bonuses in restaurants and other recreational and business venues. AlterGeo is available at http://altergeo.ru and its mobile version http://m.altergeo.ru, as well as through free mobile applications for iOS, Android, Windows Phone 7 and Bada. Currently AlterGeo enjoys the audience of 1M+ users, mostly in Russia and Ukraine.

  • The mobile recommendations service, Gvidi (http://gvidi.me), studies its users' private preferences and social graph in order to give them highly personalized recommendations about certain surrounding cafes, bars and restaurants.

Funding Rounds (2) - $11M

DateAmount / RoundValuationLead InvestorInvestors
Jun, 2011$10M / Venture3
Jan, 2009$1M / Venture1

Investors (4)

Venture (Lead)-
Venture (Lead)-
Venture (Lead)-

Current Team (3)


Products (4)

  • AlterGeo is the global hybrid location system for the positioning of electronic devices by WiFi, WiMAX, GSM, LTE, IP addresses and network
  • Self-service hyper-local banner ads distribution system to cover both desktop and mobile devices within small neighborhoods (0.3+ mi radius)
  • AlterGeo, formerly known as Wi2Geo, is the leading location-based mobile social networking service in Russia and the CIS.
  • Gvidi is an intelligent personalized restaurant search engine, providing smart selection of food locations on the basis of users’ taste.

Competitors (6)

  • Foursquare is a local search and discovery service mobile app that provides its users with personalized local search experiences.
  • Loopt is a mobile application and website that connects people to their community.
  • Ness Computing personalizes search results and recommendations and offers as its initial product an app that recommends new restaurants.
  • Nulaz delivers location based social networking services. With Nulaz you can see where your friends are, share locations, and view local
  • Skyhook is a worldwide leader in location, powering location and context for apps, adtech and devices.
  • Yelp operates an online platform that connects people with local businesses.

Offices/Locations (1)

  • HQ

    3/1 Prospekt Mira

    Moscow, Moscow City 129090

    Russian Federation

Past Team (2)


Images (6)


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