Primary Job Title Chief Commercial Officer Primary Organization Artifact Labs
Location Hong Kong, Asia Regions Asia-Pacific (APAC) Gender Female
Website linktr.ee/zafc LinkedIn View on LinkedIn X (Twitter) View on X
Zaf is an advocate of Web3 development and adoption. As the former Director of Digital Strategy and Partnerships at Animoca Brands, she played a pivotal role in promoting the mass adoption of NFTs and metaverses. Her unwavering commitment to the core principles of decentralization, openness, and user utility has been instrumental in facilitating
partners' transition to web3 technology. Zaf’s successful entrepreneurship journey as the founder of a fintech and IoT startup that revolutionized mobile food ordering also showcases her passion for innovation.
As a recognized thought leader, Zaf was selected as a TEDx speaker in 2022, where she captivated audiences with her visionary insights on how web3 can pave the way for greater equality. Zaf is now actively contributing to the web3 ecosystem by providing valuable guidance and support to startups and teams. With Zaf's dedication to bringing positive change and her deep understanding of web3's potential, she is a driving force in advancing the adoption of decentralized technologies and empowering the next generation of digital pioneers.




