Primary Job Title SVP, Asia Pacific Primary Organization PR Newswire
Location Chaoyang, Liaoning, China Regions Asia-Pacific (APAC) Gender Male
Website prnewswire.mediaroom.com/ LinkedIn View on LinkedIn
Yujie Chen, Senior Vice President, Asia-Pacific of PR Newswire, is responsible for all of PR Newswire's business operations and strategic direction in its eleven offices and a number of new markets across the region.
Chen joined PR Newswire in late 2003 to head its effort to develop its media distribution network in China, and his role has
steadily expanded to include sales and marketing, editorial, customer services, product development and strategic direction. Working with his colleagues, Chen has pioneered the commercial newswire industry in China where few believed it had any future.
PR Newswire now boasts an extensive text and multimedia distribution in Asia-Pacific that spans 18,000 traditional and new media outlets. Its services also include media monitoring and intelligence. PR Newswire's Asia-Pacific offices with a combined staff of over 120 professionals have assisted thousands of local and multinational companies and organizations with their media communications activities.
Prior to PR Newswire, Chen had worked in many sectors of the media and publishing industry and held various positions at CNBC Asia, Deluxe Global Media and Beijing Television, among others. Chen holds an MBA degree from the Anderson School at UCLA.
