Location Chicago, Illinois, United States Regions Greater Chicago Area, Great Lakes, Midwestern US Gender Male
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Will has a successful track record of building best-in-class brands and growing market share for emerging tech companies. He has turned small companies into segment-leading brands, leading to 3 successful acquisitions. He is currently serving as a fractional CMO to a small portfolio of companies as well as advisor, coach, and mentor to marketing
and leadership teams.
Among his notable successes:
Will joined SpringCM in March 2017 as Senior Vice President and Chief Marketing Officer, reinvigorating the brand and marketing strategies of the document and contract management company. In less than 2 years the company was acquired by DocuSign in July 2018 for $220M. He then transitioned to DocuSign as VP of Marketing before launching his advisory practice in 2019,
Will joined SteelBrick, a small 6-person CPQ company, in February 2014 as Chief Marketing Officer. He reimagined and relaunched the brand, and in less than two years SteelBrick became the top player in the highly competitive quote-to-cash space. During this time, SteelBrick grew to more than 150 employees and added hundreds of new customers and dozens of new partners, experiencing 340% annual revenue growth. SteelBrick was acquired by Salesforce in 2016. Will then led development and execution of marketing strategies and programs for Salesforce Quote-to-Cash products, including Salesforce CPQ (configure, price, quote) and Salesforce Billing.
Prior to SteelBrick, Will held a succession of marketing roles including CMO at Altify (formerly The TAS Group) where he successfully transitioned the company from a sales methodology and training provider into a cloud software business and the leader in intelligent sales effectiveness, growing annual pipeline by 300%.
In 2008 Will joined BigMachines, a pioneer in the CPQ space, and as Vice President of Marketing he developed marketing strategies that propelled the company from $10M to $50M in revenue and from 75 to 300 employees, while growing revenues 400%. The company was acquired by Oracle in 2013.
Will lives in the Chicago area where he is an entrepreneur by day and a gigging musician by night.
