Location Seattle, Washington, United States Regions Greater Seattle Area, West Coast, Western US Gender Male
Will Hodgman is an Executive Vice President of International at comScore since January 2016.
Will Hodgman is a veteran marketer and a successful entrepreneur. Hodgman's career spans global advertising, marketing, media and measurement. Will has founded, built and managed a variety of new media measurement companies.
Will joined
comScore in May 2008 with its acquisition of M:Metrics, the recognized leader in mobile measurement. Hodgman co-founded M:Metrics in early 2004 and was responsible for its strategic direction as President, Chief Executive Officer and Member of the Board of Directors.
Prior to M:Metrics, Will was President and Chief Executive Officer of Sightward, Inc., a predictive analytics company. At Sightward Will radically shifted the company's direction from an enterprise offering to a hosted service, resulting in a profitable sale to Digital Connexxions, a deal Will brokered.
Before Sightward, Will was Executive Vice President of NetRatings, provider of the Nielsen / NetRatings services, where he was responsible for the company's product offerings, sales, marketing, measurement science and business development.
Will came to NetRatings by way of Jupiter Media Metrix, where he served as President of Measurement after Jupiter Media Metrix acquired AdRelevance, a company he founded.
Early in his career, Will held executive positions at the largest global marketing communication company, Interpublic Group of Companies. There, Will managed advertising for some of the world's most well-known brands.
Will is a nationally recognized speaker on the subjects of marketing, advertising, and new media measurement. Will is also a Member of the Board of Advisors for the Masters Program in Digital Media at the University of Washington.
Will earned his B.A. degree in English Literature from Williams College.
