Primary Job Title Director Digital Marketing Technology Primary Organization Sprint
Location Overland Park, Kansas, United States Regions Midwestern US Gender Male
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Will Fraley With over 15 years’ experience spanning digital IT and digital marketing, Will Fraley leads teams that cover the marketing technology space across Sprint, Boost Mobile, and Virgin Mobile. Will is passionate about technology, meeting the needs of his customers, and building great teams that build great products. His teams oversee
definition, implementation, and collection of digital data, audience management technology and strategy, A/B testing and optimization, data distribution governance, enterprise tag management, and multi-channel analytics. Always looking to innovate, Will encourages creative and scalable problem-solving and discipline from his teams. Separate from Sprint, Will began his career as a civil and environmental engineer and later was an executive manager of an offshore software development start-up.
