Primary Job Title Co-Founder & CEO Primary Organization Immersive Gamebox
Location Brooklyn, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male Also Known As William Dean
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Will Dean is a Co-Founder of Immersive Games Lab and the Founder of Tough Mudder Inc. Dean came up with the idea for a series of a military obstacle course challenges while completing his MBA at the Harvard Business School. Since launching in 2010, Tough Mudder has attracted more than three million participants worldwide and generates annual global
revenues in excess of $100m. In 2017, Dean was made MBE by Queen Elizabeth II for his charitable contributions to sport. He chairs the advisory group for the Centre for Entrepreneurship at Bristol University (his undergraduate alma mater). He lives in London with his wife and two children.
