Primary Job Title President Primary Organization 
Reach Marketing
Location Pearl River, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
LinkedIn View on LinkedIn
Wayne Roberts is the president of Reach Marketing. Wayne Roberts has been in the direct marketing industry since 1982 when he joined Edith Roman Associates, a mailing list company founded by Edith Roman in 1956, as Executive Vice President.
Throughout the 80s and 90s, Wayne led Edith Roman to a dramatic expansion of services from mail services to
a multi-platform design that incorporated email technologies. He was at the vanguard of the company’s email division, ePostDirect, and its database marketing division, Database Direct.
After growing in value, Edith Roman Associates was sold to Infogroup in 2004, where Wayne remained as Co-President of the Edith Roman division of Infogroup until 2010. By 2011, his vision of integrating world-class customer service, direct marketing expertise and innovative multi-platform marketing technology was made a reality when he founded Reach Marketing.
Wayne’s expertise with helping B2B catalogers, publishers and high-tech companies build sophisticated customer databases formed the core of the marketing company. Since its inception, Reach Marketing has continued to embrace leading-edge technologies and new marketing channels such as social media.
