Location Johannesburg, NA - South Africa, South Africa Regions Europe, Middle East, and Africa (EMEA) Gender Male
X (Twitter) View on X
Walter Pike holds the degrees of Bachelor of Commerce and Masters in Business Leadership and has held the post of Head of Faculty: Marketing and Advertising at the AAA School of Advertising, which is the leading advertising school in Africa. He was also the founder of the Digital Academy, which was the first educational institute in the world to
offer a Google-accredited course. He is on the academic advisory council of the Tswane University of Technology and on the academic advisory council of the Chief Marketing Officer Council based in San Francisco.
Walter combines his academic background with intense and broad experience in marketing companies, particularly in the motor manufacturing sector and with leading advertising agencies, as both Head of Strategy and Head of Client Service. He has consulted to the leading PR company in Africa and global PR leaders in London.
He delivered a regular spot on The Internet Economy, a weekly program on Classic FM, and has appeared on SABC TV, CNBCAfrica and on the media show on SAFM. Walter is also a regular guest on the Beancast network, a leading marketing podcast from the USA; is an Opinionista for the Daily Maverick, the top online publication; and has spoken at marketing, tech and social media conferences throughout the country.
He is the founder of PiKE | Social Era Campaigns which is engaged in strategy development using a proprietary methodology called Directed Activism, which is focussed on the strategic integration of communications tools in the post-broadcast era. It uses traditional broadcast media, PR and social media in the markets of social change, branding and politics in order to devote winning brands and outcomes. PiKE was recently involved in a presidential campaign in Sub-Saharan Africa.
Walter is a divorced father of 3, plays polo in Johannesburg, and is a fly fisherman and photographer.
