Primary Job Title Founder & CEO Primary Organization Etchblok
Location Seattle, Washington, United States Regions Greater Seattle Area, West Coast, Western US Gender Male
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Vik Advani is the Founder & CEO of Etchblok, where he is pioneering the category of "Continuous Documentation" for modern engineering stacks and agentic workflows. He is a technical founder, software architect, and serial venture-backed entrepreneur with over two decades of experience building complex software, distributed systems
architecture, and developer tools.
Prior to Etchblok, Vik co-founded UpNext, which was acquired by Amazon to become the foundational architecture for Amazon Maps. Vik also co-founded Viro Media, an AR/VR developer platform. He has also served as Staff Software Engineer at Meta and Senior Software Development Engineer at Amazon.



