Primary Job Title Strategic SaaS Growth Consultant Primary Organization Ironclad Media
Location Brisbane, Queensland, Australia Regions Asia-Pacific (APAC), Australasia Gender Female
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Vanessa Winter is simPRO Group Chief Marketing Officer reporting to the CEO.
Vanessa is responsible for setting and executing our global marketing and communication strategies, developing market segmentations, market intelligence, measurement of key metrics and analysis across the business including user acquisition, conversion, engagement and
renewal.
Vanessa implements and manages the global advertising campaigns as well as the management of global marketing budgets and cost reduction. Since joining the simPRO team in early 2012, Vanessa has helped the company to maximise the effectiveness of our existing marketing campaigns, derived new marketing campaigns, reduction in cost of sales, implemented automated systems, set strategy and structure to the sales team and driven the sales efforts to achieve the results required to meet our goals.
Prior to joining simPRO, Vanessa was Director of Marketing with Guvera, an online music streaming company that makes music available to subscribers on demand. Here she set the branding and channel strategies to put the company in front of consumers across Australia and the United States. Prior to working with Guvera, Vanessa was Brand Strategy Director for a Funds Management Group.
