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**Val Vladescu** is a Romanian entrepreneur with expertise in business data mining and KPI analysis.

In his personal tagline he identifies himself as the person who "inspects and plans the changes to systems and processes in order to make businesses run more efficiently and profitably".

With a portfolio of more then 10

multi-national companies from EU and US Val started in 2007 BiVal New Europe .BiVal is a dedicated focus group that provides streamlined solutions in development, implementation, operation and service of information systems.

BiVal is structured into 4 streams each covering a particular area of expertise:

* Service Oriented Architecture

* Data Warehousing

* Business Process Management

* Data mining and KPI generation

In the online world Val has founded 3 successful startups. His latest venture is SoBraA, The Social Brand Awareness engine.

Sobraa is a bootstrapped SAAS platform that provides brand owners the response to a simple question: "Is it worth to react to this comment about my brand?"

Currently located in Bucharest, Romania , Val has been traveling around Eastern Europe pursuing 2 major goals:

* offering advice to young entrepreneurs in technology, specialized services to support the establishment and development of startups.

* offering comprehensive technology consultancy to key business people on how to migrate to SOA and use the newest technology in their advantage.

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