Location Stockholm, Stockholms Lan, Sweden Regions European Union (EU), Nordic Countries, Scandinavia Gender Female
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Ulrika Hedlund is a tech entrepreneur with a passion for technology and storytelling. She is the founder and Managing Director of Storyals, an Ed-Tech start-up with a modern training product to help organizations inspire, motivate and educate users on how to effectively use technology through video-based storytelling. Ulrika is a frequent blogger,
public speaker, and an active spokesperson for women in IT.
Ulrika started her career as a Systems Engineer at Microsoft in Sweden in 1997. She moved to the United Arab Emirates in 2007 where she held numerous positions in Microsoft Gulf, including Enterprise Marketing Manager and Customer and Partner Experience Lead. In 2011, after finishing her MBA she resigned from Microsoft and founded her first company – Business Productivity, a media and consulting business. Today she has multiple companies with employees in 4 countries.
Ulrika has a Master of Science (MSc) in Electrical Engineering from the Royal Institute of Technology in Sweden and an Executive Master of Business Administration (EMBA) from London Business School. Since August 2022, she lives in Stockholm, Sweden, with her husband Peter, and their three children.
