Troy is currently President of Hearst Magazines Digital Media where he oversees the digital content, technology, operations, product and business development strategies for the magazine division’s 24 online brands, which reach 63 million unique visitors and total 643 million page views monthly.
Young, a digital media executive and entrepreneur with 20 years of experience in digital publishing and advertising, was most recently president of Say Media. He joined Say (previously VideoEgg) in its early stages and shaped its corporate, product and brand strategy, built and led the marketing, sales and editorial organizations, and oversaw acquisitions. Young developed the content portfolio to include fast-growing brands xoJane, Remodelista and ReadWrite and created a groundbreaking advertising approach and engagement pricing model, growing the company to $100 million in revenue.
Before Say, Young was chief experience officer of the Omnicom digital agency Organic, advising on strategy and creating award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including Refinery29—the digital media and e-commerce website in which Hearst is an investor—BuzzMedia (now Spinmedia), a digital publisher of pop culture and music brands, and ticketing and e-commerce platform CrowdSurge.
Board & Advisor Roles (3)Update
|Jul 20, 2016||AdWeek - iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding|
|May 10, 2016||Digiday - Hearst is betting on Snapchat Discover pop-up channels|
|May 5, 2016||AdWeek - Channing Tatum Heats Up Hearst's Pitch to Advertisers With 'Magic Mike Live' Teaser|
|May 5, 2016||Ad Age - Channing Tatum and 'Magic Mike Live' Pitch Hearst at the NewFronts|
|Apr 1, 2016||Bloomberg - How a Small Tech Site Found a New Way for Publishers to Get Paid|
|Nov 29, 2015||AdWeek - How Hearst's Troy Young Is Redefining the Role of a Magazine Executive|
|Oct 27, 2015||Variety - Digital - Hearst Pacts With Lena Dunham, Jenni Konner for ‘Lenny’ Advertising, Distribution|
|Oct 27, 2015||AdWeek - Hearst Will Start Selling Ads for Lena Dunham's Feminist Newsletter|