Primary Job Title Chief Marketing Officer Primary Organization 
Recurly
Location Salt Lake City, Utah, United States Regions Western US Gender Female Also Known As Line Rock Tonk, Lina Maria Tonk
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Lina Tonk is a dynamic, high energy B2B digital marketer and a leader in employee experience, passionate about demand gen, GTM strategies, and brand that impacts revenue growth. Geek of Trends, Benchmarks, Words, Research, and Visuals.
Responsible for successfully executing multiple M&A brand transitions, along with product release brand
strategies. Focused on brand impacting demand and responsible for high-growth marketing strategies across each stakeholder group from customers and channel alliances to prospects and partners.
Heavily involved with the development of the isolved Partner Network, overseeing a successful launch in summer 2014 along with the rapid growth that has followed.
VERY passionate about company culture and making a difference through marketing efforts across locations. Champion of Inclusion and Diversity.
Experience: with over 16 years of experience in the marketing field:
• Demand generation programs, content development, sales enablement • Partner marketing, field marketing, co-marketing, and channel marketing strategies • Lead generation strategies (focusing on content marketing programs, SEM, SEO, and social) for improved lead generation awareness and nurturing • Corporate messaging and communications strategies, including messaging platforms, public relations programs, and social media training • Aligning teams to integrated marketing program goals and KPI's and measuring them accurately
Specialties include acquisition marketing, demand generation, intent data, account-based marketing (ABM), field marketing, channel marketing, business development, digital marketing, programmatic advertising, content marketing, marketing automation, email marketing, social media, conversion optimization, data analytics, product marketing, public relations, marketing operations, NetSuite, and HubSpot.
A native of Colombia, South America, earned a BA of Arts from the University of Toledo after attending La Universidad Pontificia Bolivariana in Medellin, Colombia.
