Primary Job Title Group Creative Director Primary Organization 
50,000feet
Location Chicago, Illinois, United States Regions Greater Chicago Area, Great Lakes, Midwestern US Gender Female
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Tracy West has more than 15 years of design industry experience and has led strategic creative development for MINI USA, BMW NA, Knoll and Perkins+Will. Her experience extends across a wide range of sectors that include automotive, financial services, consumer retail, corporate communication, identity, paper and the arts. Prior to 50,000feet, Tracy
led design development at Petrick Design for companies such as USG, Second City, AIGA Chicago and International Paper.
Tracy’s work has been recognized by Communication Arts, Print and How, Black Book AR 100, the Art Directors Club, AIGA and The Society of Typographic Arts. She has served on the board of AIGA Chicago, the professional association for design. Tracy is a graduate of The School of Design at Rochester Institute of Technology.
