Primary Job Title Founder and CEO Primary Organization 
Strategyn
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Tony Ulwick is the Founder and Chief Executive Officer of Strategyn. He is an innovation pioneer and has spent 25 years creating Outcome-Driven Innovation with his Strategyn team. His work has helped launch some of the fastest-growing products in history with the world’s leading companies. His best-selling book, “What Customers Want,” defined a new
era in customer-centric innovation based on the jobs-to-be-done innovation theory. His articles in the Harvard Business Review and MIT Sloan Management Review have been cited in hundreds of publications.
