Primary Job Title Managing Director, European Operations Primary Organization 
Specific Media
Gender Male
Specific Media and Adviva have a great deal in common already and the new synergies will further benefit our advertisers and publishers," said Todd Treusdell, co-founder and CEO of Adviva, who will stay onboard as Specific Media's Managing Director, European Operations. "Now reaching nearly 80 percent of consumers in the US and the
UK, Specific Media gives publishers and advertisers an attractive alternative to the large, publicly-held players in the industry."
