Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male Also Known As Tom Lyle
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10+ years in web/SaaS space primarily doing product management, product marketing, sales, and finance with strong business skills and a knack for joining creative and analytical thinking to produce unique results. Specialties: š Launch of startup and its product including positioning/messaging, marketing, website, sales tools, PR,
branding, lead gen strategy, etc. š Product Marketing (go-to-market, product launches, buyer personas, customer segmentation, customer journey, messaging and positioning, success stories, pricing, branding, website) š Content creation (white papers, case studies, customer stories, webinars, emails, blog posts) š Product Evangelism (media interviews & speaking at industry and investor events) š Field Enablement/Training (customer presentations, demo script, FAQ, product/sales training) š Demand generation (overall strategy, events/tradeshows, email marketing, online marketing/SEM, SEO, webinars, marketing automation and lead scoring/nurturing) š Market research (Competitive Analysis, customer research and segmentation) I founded and built FrontdeskAnywhere.com the award-winning B2B SaaS hotel management platform.
