Primary Job Title Founder Primary Organization 
The Mix
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
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Tash Walker early career mimicked the typical branding/packaging agency route – albeit with invaluable experiences of working on big brands (a diet of Hovis and Bacardi with playtime on the 2012 Olympics). Throughout this time, her nature of being a curious and uncompromising creature meant a steady stream of frustration mounted at the bland
world of research and insight.
A chance meeting with a researcher offered some hope that ‘research’ could indeed, not just be useful but also inspiring. Importantly she realised that her love of brands was misdirected – her driving passion was in understanding why the general public, normal people, do what we do. So The Mix was born to produce remarkable, inspiring research centered on a fascination with human behaviour.
