Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
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Tara Austin is Chief Strategy Officer at Kindred - a creative agency that specialises in delivering positive change across the public and private sectors. With a decade in brand strategy behind her at Publicis and Ogilvy, Tara considers herself fortunate to have been at the forefront of the revolution in applied behavioural science as one of the
founding members of Ogilvy Change, the dedicated behaviour change practice. She won her first Gold Lion in 2012 for the agency’s inaugural behavioural experiment, which saw it paint the faces of local babies onto shop security shutters to bring down antisocial behaviour in Greenwich after the London riots. Having joined Kindred in 2018 Tara today leads the agency’s strategic offering, delivering integrated behaviour change campaigns for clients such as HM Government, the Post Office and the NHS. She is also a certified trainer of Edward de Bono’s lateral thinking techniques.
