Primary Job Title Senior Director of Marketing Primary Organization 
FirstBest
Location Greater Boston Area, United States, North America Regions East Coast, New England Gender Male
LinkedIn View on LinkedIn X (Twitter) View on X
For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. At FirstBest, Steve leads strategy and execution of corporate, product and acquisition marketing. Previously, Steve founded the strategic marketing consultancy, Solution Marketing Strategies as well as the top-rated
Solution Marketing Blog. Earlier, Steve established and led the industry and solution marketing function for EMC Documentum. Steve served as VP of product marketing and VP of partner development at KANA Software, a leading CRM software company. Prior to that Steve served as a senior analyst at The Yankee Group, providing strategic consulting, authoring “first reports” on emerging web technologies, and chairing one of the first conferences on corporate portals.
Marketing leader experienced in all areas of the marketing mix including solution/product/industry marketing.
SOLUTIONS TRANSFORMATION: Transformed leading software companies from technology platform developers to customer-focused solution providers.
MARKET RESEARCH: Best practices, use cases, market segmentation, new technologies.
Common misspellings of Steve's name include Steve Robbins, Stephen Robins, Stephen Robbins.
Specialties
1. Solutions Transformation
2. Strategic messaging and value propositions
3. Integrated marketing campaigns & launches
4. Demand creation, awareness, social media
5. Sales enablement, sales training
6. Market/technology research & segmentation
7. Enterprise software including ECM, collaboration, CRM, compliance
8. M&A
9. Team leadership
10. Marketing into vertical industries such as insurance, financial services, government, life sciences
