Primary Job Title President Primary Organization 
Triumph360
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Website www.targetcast.com/steve_minichini.html LinkedIn View on LinkedIn X (Twitter) View on X
Steve Minichini is President of Interactive Marketing for TargetCast, an independent full service marketing company designed to serve Strong Independent Brands. In his role, Steve leads clients through the process of developing smart business strategies that will elevate business success through the use of Interactive Marketing. Steve is
responsible for leading the discipline across multiple specialty units within the organization including Search Engine Marketing, Interactive Creative Services, Technology Services and all forms of Digital Marketing including Video Everywhere, Social Media and Mobile Marketing.
Minichini is recognized as an expert within the Interactive Marketing arena and has developed winning marketing solutions for brands such as AMC (Rainbow Media), Expedia.com, Hotels.com, New York Life, TIAA Cref, Pfizer, Gilead Sciences, Novartis Pharmaceuticals and Procter and Gamble.
Steve is also an accomplished innovator, having ideated, built and launched many industry leading products utilized for the interactive space including BrandReveal (a social media measurement technology), Catapult DNM (online media negotiation technology), Target dcv (dynamic creative versioning – smart marketing units) and Target HotSpots (technology driven media exchange).
Steve takes great pride in developing talent as well. Within his first 12 months with TargetCast, Steve played an integral role in helping the organization achieve the award for Independent Media Agency of the Year in 2010.
Prior to joining TargetCast, Steve served as President and CEO of Triumph360, a full service Interactive Marketing services firm that he created in 1998. Steve merged Triumph360 with TargetCast in January, 2010 and successfully integrated all Triumph360 staff members and accounts within the existing TargetCast organization.
