Primary Job Title Team Member Primary Organization 
Shinola
Gender Male
LinkedIn View on LinkedIn
Through a combination of beautifully designed and produced products, irreverent marketing, and a resonant brand story, in just four year’s Shinola has gone from appropriating a defunct brand name from the 1940s to recently being named “America’s Coolest Brand” by AdAge.
Steve’s experience prior to Shinola includes being President of the Luxury
Division at Fossil, President of Retail at Avon, EVP of Merchandising at Saks and EVP at Sephora - where he introduced the concept to the US and Japan and developed it into a billion dollar brand in less than 10 years. As the current President of Bedrock Manufacturing, Bock leads and supports Sales, Finance, and Direct for both Filson and Shinola.
