Primary Job Title Advisor Primary Organization 
The Kini Group
Location Sewickley, Pennsylvania, United States Regions Great Lakes, Northeastern US Gender Male
Website stephanliozu.com LinkedIn View on LinkedIn X (Twitter) View on X
Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in the design and the implementation of progressive value, pricing, and innovation strategies.Stephan has over 20 years of global business experience. He has worked for both Fortune 500 companies and family-owned businesses. Most recently he served as
President & CEO at ARDEX Americas. He was voted 2012 CEO of the year for mid-sized companies in the Pittsburgh area.
Stephan is also an adjunct professor and a visiting scholar at Case Western Reserve University in Cleveland, OH.Stephan holds an MBA in Marketing from Cleveland States University (1991), a European Master degree from Toulouse IAE School of Management in France with a major in Innovation Management (2005) and a Ph.D. in Management from the Weatherhead School of Management at Case Western Reserve University (the title of his dissertation is the “Organizational Journey Towards Pricing Excellence”). Stephan is a Certified Pricing Professional, a Prosci® certified change manager, and a mind mapping licensed instructor (ThinkBuzan®).
Over the past few years, Stephan published academic articles in the Journal of Revenue & Pricing Management, Journal of Business Strategy, Business Horizons, MIT Sloan Management Review, Management Decision, and Industrial Marketing Management as well as in the Journal of Strategic Marketing. He has also written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences as well as the Strategic Account Management Association conferences. He co-edited Innovation in Pricing – Contemporary Theories and Best Practices published in 2012 and The ROI of Pricing published in 2014 (Routledge, UK).
Stephan sits on the Advisory Board of LeveragePoint Innovation, of the Professional Pricing Society, and of the Asian Pricing Professionals Group.Stephan is a Strategic Advisor for 360pi, a pricing intelligence software company.
