Location Helsinki, Southern Finland, Finland Regions European Union (EU), Nordic Countries, Scandinavia Gender Female
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Sofia Lund is a seasoned executive, entrepreneur, and brand strategist with over 25 years of experience in building and leading businesses across various industries. As the CEO of Evogenom, a Finnish HealthTech / Wellness technology company, she is leading the organization's international expansion, aiming to establish it as a global
leader in consumer wellness with a focus on women in perimenopause. Prior to this role, Sofia played a pivotal part in the brand development of Blueprint Genetics, contributing to its growth and successful acquisition. She has a long track record in building global consumer brands, with a special focus on Life Science companies the last 10 years.
In addition to her corporate leadership, Sofia is the founder of S Factor Company, where she serves as a business coach and brand strategist. She has helped several Biotech companies launch grow, such as Avenue Biosciences, Resistomap, Solid IO, and DeepScan Diagnostics. Through the S Factor Kickstarter Program, she provides entrepreneurs and founders with structured guidance to build solid business foundations and impactful brands.
Sofia's academic background includes studies at the University of Helsinki and Hanken School of Economics, where she focused on marketing. Her passion lies in transforming ideas and individuals into success stories, a commitment evident throughout her career as a founder, co-founder, startup advisor, speaker, and entrepreneur coach.
