Gender Female Also Known As Sinan
Website www.sheenatu.com/ LinkedIn View on LinkedIn
I design brand systems that combine compelling visuals with practical strategies to solve problems and accelerate business growth. Whether I’m building a brand from scratch or refining a global identity, my work sits at the intersection of storytelling, strategy, and scalable design. I thrive where creativity meets clarity, partnering with
cross-functional teams and C-level stakeholders to turn complex ideas into experiences that spark connection and growth.
With experience spanning Microsoft, Chevron, Crocs, and mission-driven startups, I’ve led creative direction across digital, executive presentations, social media, motion, print, and environmental platforms. I’m not just focused on concepts, I’m focused on outcomes, helping brands raise capital, scale globally, and win recognition across industries.
Career Highlights:
● Built and led the TechEquity AI brand from the ground up, driving 100K+ impressions and $760K+ in awarded scholarships.
● Established a new corporate brand identity for Crocs, Inc., developing a distinct visual system that unified its expanding portfolio (HeyDude acquisition) while building on the equity of its consumer-facing Crocs brand.
● Delivered creative strategy for Chevron across multiple initiatives, including award-winning environmental graphics for the Iowa State Fair, executive suite branding at the SF Giants stadium, and internal communications, contributing to the renewal of multi-year contracts through consistent and compelling design.
● Led Verian’s global rebrand, uniting 1K employees across 16 countries and earning Transform Awards North America recognition.
● Developed presentation systems for Microsoft’s Surface and Xbox divisions, streamlining storytelling for 30+ product teams.
● Crafted investor materials that helped rapidly growing startups raise a combined $100M+ in early stage funding.
At its core, I believe design is a powerful tool to help businesses solve problems and communicate their vision effectively. Whether I’m leading a team or hands-on with the work, I bring curiosity, clarity, and care to every project.
