Primary Job Title Co-Founder and Chief Product Primary Organization AMKIRI
Location Tel Aviv, Tel Aviv, Israel Regions Europe, Middle East, and Africa (EMEA), Middle East, Middle East and North Africa (MENA) Gender Female
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From a young age, Shoval was fascinated by product design, art, and methods of visual communication. She was keen to explore the conveyance of ideas and information in visual forms and how this allows people to express themselves in a unique and creative way.
Shoval went on to study Industrial and Product Design at the Shenkar College of
Engineering and Design in Tel Aviv, as well as Universität der Künste Berlin to further her degree and studies of Visual Communications.
Her background led Shoval to come up with the notion of a product that allows people to express themselves in a new and unique way while experimenting with her own personal style.
With a passion for fragrance, fashion and cosmetics, and influenced by her parents who had founded their own successful natural cosmetics company (which was just acquired in 2017), Shoval spotted a gap in the market for a product that combines all three elements together. Shoval’s enthusiasm and creative mind led her to come up with the idea of Visual Fragrance™ and making the invisible, visible.
