Primary Job Title Founder and Director Primary Organization Financial Machineries
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
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Sheena is a market data entrepreneur, with experience across many areas of Financial Information Services, spanning 23 years. She has particular expertise in data publishing and contributions, including inter-dealer Broker feeds & OTC content, news & company disclosures, as well as European Market Regulation, for example MiFID, Transparency
and EU Savings Tax Directives.
She has worked with all the major IDBs, (ICAP, Tullett Prebon and BGCantor) commercialising and producing data products, and with major data vendors, acquiring and selling data. She has been instrumental in building and selling both the UK’s leading financial wireless service and a multi-contribution software solution to Thomson Reuters.
