Primary Job Title Director, Portfolio Services - Business Development Primary Organization New Enterprise Associates
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Female
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Shanna joined NEA as a Director, Portfolio Services - Business Development in 2014. She focuses on communications and marketing support for the portfolio which includes supporting the PR needs of early-stage companies, acting as a resource to later-stage companies, and developing educational programs and events at NEA for portfolio companies of all
levels of growth. She also supports the portfolio through business development and executive briefings.
Shanna brings more than eight years of PR agency work at some of the leading PR agencies in the Bay Area to her role with NEA. She was one of the first hires at LaunchSquad where she learned the ropes of emerging tech PR. She then worked with a boutique firm where she represented some of the most well-known winter sport brands doing consumer PR. Realizing that she missed crafting the story that has become so important for technology companies, she went on to join Hill & Knowlton’s tech practice working with Fortune 500 companies such as Qualcomm, HP, and Yahoo!. Shanna then transitioned in-house to communications at Shutterfly working on corporate communications and the company’s photobooks and share site products. In 2012, Shanna joined Tesla Motors where she among other things, launched Model S, the Supercharger network, and provided comms support to the company’s retail rollout.
Shanna moved to the Bay Area from Canada in 2004. Prior to that move, Shanna worked in PR at Ottawa’s famous Fairmont Chateau Laurier. She attended Algonquin College for Public Relations in Ottawa, Ontario.
