Primary Job Title Founder & Chief Executive Officer Primary Organization Buddi
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
Investor Type
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Sara Murray (M.A. Oxon) is a serial entrepreneur. She founded Ninah Consulting, which uses proprietary software to advise clients, including GSK and Coca-Cola, on marketing effectiveness, and sold it to Publicis Groupe. In 1999, Sara founded Inspop, which owns the brand Confused.com. She built and sold the online company to the Admiral Group. She
was a non-executive Director of Schering Health Care and a founding board member of Seedcamp. Sara won the Entrepreneur of the Year Award 2009 and sits on the Technology Strategy Board Governing Board. Sara was awarded an OBE for services to Entrepreneurship and Innovation in the Queen’s Birthday Honours 2012 and is a qualified helicopter pilot.
