Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female
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Sara co-founded Willow Cup (dba Perennial) based on the belief that there is a better way to feed the planet and that food can act as a catalyst make a difference in the world. Sara has always been passionate about sustainability and creating products that are healthier for people and can make a difference in the world. While completing her BSc. in
Food Science and Agricultural Chemistry at McGill University (Montreal, Canada) she created an online platform that sold custom-blended sustainable tea formulations for athletes. Sara developed the packaging, e-commerce platform, product formulation and learned hands-on how to run a food-tech business. While doing her Masters in Biological Engineering she continued this passion for innovation and created a 100% compostable food packaging material made from plant proteins. This introduced her to the amazing potential of plants/nature and how they can be used to better society.
Since University, Sara has gained invaluable experience both within the laboratory and in business. In her first year as a Research Scientist she assisted in the development of an agricultural oxo-degradable film that was used to help reduce waste across Asia and Europe. This was complemented by her work with Natural Grocery Stores across Canada, where she analyzed thousands of chemicals in food products, developed private label offerings and a unique a grading system to reduce green-washing in their stores. To round out this skill set, Sara worked at General Mills both in Packaging/Science and in Operations. General Mills gave her tremendous insight into what drives the food industry, along with how to optimize a supply chain and operate a food company for success.
