Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male Also Known As Sam
LinkedIn View on LinkedIn X (Twitter) View on X
I'm currently working on a new project with Dominic Thomas - now revealed as Karfu.
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I’ve just passed my Executive Masters in Business Administration (EMBA) at Imperial College Business School in London with Distinction. This included my final project, a dissertation researching customer acquisition and growth in start-ups (specifically
seed to series A in the UK).
Disciplines covered in the EMBA include accounting and financial management, marketing management, organisational behaviour, responsible leadership, corporate innovation and entrepreneurship.
Until recently I ran M&C Saatchi Innovation, focusing on how we could use AI across our clients and our business, as well as looking at other tech to drive growth for our clients through developing new approaches to solving business and marketing challenges, as well as operationalise, educate and market learnings into M&C Saatchi Group agencies and clients.
Previously, headed up a major Transformation workstream for Jaguar Land Rover, as well as running the integrated customer experience team, ran the Virgin Holidays direct, digital, mobile and social marketing account, as well as Invesco Perpetual on their integrated Pan-European marketing account.
I am also involved with Ellis Parker, my family's angel investment firm (investments including Tails.com, Graze.com and Nature Metrics). I originally transferred from a career in Corporate Restructuring and trained as an Accountant (ICAEW).
