Primary Job Title Co-founder and CEO Primary Organization Big Wheelbarrow
Location Austin, Texas, United States Regions Southern US Gender Male
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Sam Eder is the Co-Founder and CEO at Big Wheelbarrow. He is a foodie and Board Member of the Springdale Farm Education Center in Austin, TX. Multi-time SXSW speaker on digital marketing and strategy. For the last 16 years, Sam has worked with some of the world’s most visible brands including Apple, Bose, and Wells Fargo to craft and execute
digital strategies around demand generation, customer experience, and online communities. He has experience in the Austin startup scene working for SKYLIST and Small World Labs.
Sam is obsessed with enabling people to switch to local and seasonally driven diets. As a contributor to the Fearless Critic food guide, Sam was immersed in the revolution of farm to table in its earliest days and was one of the organizers of the movement to make urban farming legal in the City of Austin. He continues to work with farmers and restaurant owners to support the local food scene and hosts a weekly food trivia night.
