Primary Job Title Founder & CEO Primary Organization 
Airloom
Location Melbourne, Victoria, Australia Regions Asia-Pacific (APAC), Australasia Gender Female
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Many of life's most important lessons are at once terrible and liberating. Something Airloom founder and director Sally Coldham discovered in her final year of design school, when her beloved Mum passed away. On top of enormous grief, a Pandora's Box opened for Sally and those close to her. One of complexity, legal jargon, red tape, pain,
and conflict. After her surprise that there was no single place she could go to for help, Sally began thinking objectively about how she could apply her design expertise to make the process easier, so people wouldn’t have to go through what she had. That was how Airloom began.
