Primary Role
Head of Content @

Person Details


Ryan Vance has a long history of leadership and creative development in both online and traditional television and video. He is currently Head of Content at FitStar by Fitbit. He runs all aspect of video development, strategy and production for this adaptive video workout ecosystem, now a part of the Fitbit suite of services. Prior to that, he was Head of Content at Creative Live, the video-based online education start up. He headed up content strategy across the multiple niche verticals that make up the Creative Live network.

Before joining Creative Live, Ryan was VP of Programming & Production at the pioneering online television network Revision3. In his role he managed all internal production efforts as well as program acquisition and programming strategy, working with early YouTube stars and digital influencers. He oversaw explosive growth in views and shows over his 4-year tenure and helped manage Revision3’s eventual acquisition by Discovery Communications. He then took on the role of SVP of Programming Development within the newly-minted Discovery Digital Networks, overseeing the development and launch of new digital video networks and collaborating with the other Discovery Networks.

Before his adventures in digital video, Ryan is a 13-year veteran of traditional television and has been responsible for many hundreds (if not thousands) of hours of programming at G4, HGTV, DIY Network, Syfy and the WB. He has developed and run many different show formats including magazine, reality, makeover, documentary, live events, interactive and award shows. He specialized in creating shows for niche, passionate audiences.

After breaking into television at the local WB affiliate in San Francisco, he began his career in cable at TechTV where he created and ran the long running series "X-Play." He then transitioned to developing and running shows for HGTV and DIY Network at Edelman Productions in the Bay Area. Eventually the G4 network talked him into moving to LA, recruiting him as a network executive producer. Over four years at G4, he was responsible for ongoing production of many in-house shows and the development of new series, specials and live events. He also created the network’s popular live coverage of events like E3, Comic Con and CES as well as the hit series “American Ninja Warrior.”

Jobs (7)


Head of Content, Fitstar

May 20, 2015 - Current   (over 1 year)
May 1, 2015
Head of Content
May 5, 2012
Jan 20, 2014
SVP, Programming Development
Jan 5, 2009
VP, Programming & Production
Feb 1, 2005
Executive Producer
Series Producer
Mar, 2000
Jun, 2004
Series Producer

Board & Advisor Roles (2)


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