As Vice President, Sales, Russell oversees both the brand direct and the agency sales teams responsible for signing new revenue in North America. Russell brings over 20 years experience ramping up growth and market penetration for mid-stage companies in new information, media and analytics segments.
Most recently Russell was running sales at several SaaS companies including Overtone, a social media analytics solution and PopularMedia a viral marketing optimization platform. Previously, as Vice President of Sales at Coremetrics, Russell oversaw revenue growth for this Web Analytic leader from $4 to $45 million and an increase in customers from 100 to over 1,000 in a 4 year period.
Earlier in his career, Russell also served as VP of Business Development at IRI Software, a Nielson competitor, and headed up Western Regional sales in Business Intelligence with Crystal Decisions. Russell graduated with honors from Colorado College with an degree in Business / Economics.
BA, Business / Economics1986