Primary Job Title Founder & CEO Primary Organization Genivs Loci
Location Milan, Lombardia, Italy Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Female Also Known As Roxy Genier
Website roxygenier.com LinkedIn View on LinkedIn X (Twitter) View on X
In a time where humanity seems to have lost its way, where world leaders are guiding us toward global warfare, and technologists are pushing us in the direction of a dystopic society where humans are mere toys for bots, I believe there is still hope for us to remember the beauty of our human ways. Why should fear lead us when love is the real glue
that connects us all? And what is love if not the expression of human hands creating human experiences, we often call luxuries?
Trained in information warfare by the Canadian Navy, yet a believer in peace, harmony, and diversity, I am on a mission to empower artisans who still hold true to the values of the hand-made and the heartfelt to achieve success as they march on in their digital quest.
After traveling the globe for two decades, exploring over 80 countries both via their coastlines and their roadways and feeling the energy of the thousand-and-one places move through me, I now consider myself a philosopher. I continuously study what we call beauty, luxury, aesthetics, and light mixing ideas of quantum physics, information theory, spirituality, and mathematics with traditional ideas of philosophy to better understand the human spirit searching for enlightenment while living in our interconnected digital age.
Over the years, I have acquired a unique set of knowledge about the consumers of luxury, those individuals who live at the tip of the wealth pyramid. I spent years working aboard superyachts, as a personal assistant, and as one of the very first luxury travel “influencers” (no one truly influences those who own their individuality, I simply shared curated information in hopes of sparking genuine interest) with my award-winning blog LuxeInACity (2009-2016), and agency (2013-2016) and through sincere friendships.
As a believer in living life to its fullest in search of personal enlightenment, I also allowed myself the privilege of disconnecting from the traditional world to drive the Pan American highway on a 7-year personal discovery journey (2013-2020), completing the adventure weeks before the start of our world lockdown. Since then, I have spent my efforts reading hundreds of books, writing and drawing new philosophical ideas, and designing for the ultra-high network community new digital experiences.
Soon, my team and I will launch the Genivs Loci Space, a new digital place where we will present the pillars of high craftmanship, luxury hotels, and superyachts in a completely innovative way. Genivs Loci will celebrate the Genius Humanitatis in all its spiritual beauty. I also enjoy offering my service as an independent philosopher and consultant to authentic luxury brands who seek ideas to elevate their luxury experience.
I call Montreal, Milan, and Luxor as well as the road home.
