Location Shanghai, China, Asia Regions Asia-Pacific (APAC) Gender Male
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Robin’s most recent role as Digital Strategy Director for VF Asia Pacific including driving cross-brand digital synergy, being a key contributor to design VF APAC’s Digital & Omni strategy and implementation roadmap; identify opportunities to create synergies across key digital platforms, eCommerce and owned retail.
With over 15 years of
management and strategic roles on China digital and eCommerce working with leading international brands on apparel, cosmetics and financial products and services, Robin has accumulated extensive expertise and insight on running several Omni-channel retail business which covers over 300 retail stores in China, build and managing several digital and social community platform which has a total database of over 10 million customers.
Robin Lu was previously the eCommerce General Manager for Toys R Us, Head of Digital and eCommerce of SEPHORA and Head of Direct Marketing for Bertelsmann Bookclub.
