Roberto Simi

clients such as Intel, BP, Kodak, Philips, Channel 4, BBC and Sharp and won my first interactive award in 1993.

In the mid-90s I co-founded one of the pioneering UK digital agencies that launched many careers and digital leaders - once described by The Drum “… seen by many in the developing ‘new media’ industry as a benchmark. They were the local heroes; the innovators that many digital giants of today aspired to emulate...the forefather of Manchester’s digital scene.”

I have been described as an 'enabler' - capable of influencing and managing the often disparate roles of creative blue-sky thinkers, media driven marketers and technical detail obsessives.

My experience, both strategic and tactical, covers pretty much every area of digital business including commercial, operational, sales, marketing, client services, creative and technical solutions. I have been an advisor at all levels from SME founders to Enterprise board execs.

With my long term business partner Kate Drewett we have launched a digital shopping platform called pick your best (http://pickyourbest.com). Based on the core principles of Choice Architecture the tool helps customers choose complex products that best meet their needs - cutting out the frustration of having to choose from hundreds of products and understanding technical jargon. The data driven platform powers web, mobile, voice, chat and robot interfaces providing a missing link between retailers, manufacturers and messaging platforms.

We are keen to speak to retailers, product brands, publishers and advertisers. We are also seeking like-minded advisors and investment partners so please feel free to connect.