Primary Job Title Co- Founderm, VP Marketing & Co-Founder - VP Product Primary Organization ExpertFile
Location Toronto, Ontario, Canada Regions Great Lakes Gender Male
Website www.expertfile.com LinkedIn View on LinkedIn X (Twitter) View on X
Robert Carter's experience in Marketing Research and Product Marketing spans both the consumer and B2B arenas. Robert employs these experiences as he leads the launch of new product and service offerings for ExpertFile, delivering on a range of products that meet the current and future needs of organizations, speakers, event organizers and
media alike.
Robert began his career as a Project Director at Goldfarb Consultants, a leading international research firm (acquired by WPP Group). At Goldfarb he advised a broad range of clients such as Xerox, Scotiabank, The Gap and Bell Canada in the design and implementation of strategic marketing research, from usage and attitude studies to customer satisfaction and new product development research. His experience in the technology sector includes a variety of marketing and research roles at several leading online companies including Canada's largest consumer Internet portal – Sympatico.ca, FloNetwork – an email marketing software/services company (acquired by DoubleClick) and PlateSpin Inc. – a developer of server infrastructure management software.
As both a marketer and a researcher, his approach to research centers on delivering the broadest impact possible to the organization. Much of his research has been undertaken to demonstrate thought leadership and help position various products both from a sales, marketing and PR perspective. His research has been quoted in a number of media from key industry analyst reports (i.e. Giga Information Group now Forrester Research Inc.) to major publications such as the New York Times, USA Today and Network World. Robert graduated with an MSc. in Consumer Studies (Marketing Management) from the University of Guelph and also holds an Honours Bachelor of Commerce degree from Laurentian University.
View LinkedIn Profile here:
http://ca.linkedin.com/in/robertcarterexpertfile
