Primary Job Title Founder Primary Organization 
Peninsula Strategies
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Female
Investor Type
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Robbie Kellman Baxter is the Founder of Peninsula Strategies LLC, a management consulting firm, as well as the author of The Membership Economy, which has hit #1 in 6 Amazon business categories, including Sales & Selling, Customer Service and Market Research.
She coined the popular business term “Membership Economy", which is now being
used by organizations and journalists around the country and beyond. Her clients have included large organizations like Netflix, SurveyMonkey and Yahoo!, as well as dozens of smaller venture-backed companies.
Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. Before starting Peninsula Strategies in 2001, Robbie served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton, and a Silicon Valley product marketer.
As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including CNN, Consumer Reports, The New York Times and the Wall Street Journal.
She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.
